Messaging Guides

The Talking About LGBTQ Issues series is a set of research-based resources designed to help shape discussions with conflicted or undecided Americans—and help them better understand key issues of importance to LGBTQ people.
In conversations about marriage, employment protections and non-discrimination laws, adoption and parenting, military service or hate crimes, it can often be easy to fall back on abstract jargon or angry rhetoric that can derail discussions with those who are not familiar with the issues. These guides offer ways that LGBTQ organizations, community members and allies alike can build common ground with moveable audiences, show them how their actions (or inaction) can hurt gay and transgender people, and help them understand issues of LGBTQ equality through the lenses of their own values and beliefs.
Equality for LGBTQ people is really about basic human values and needs: the ability of everyday Americans to pursue health and happiness, earn a living, be safe in their communities, serve their country, and take care of the ones they love. And when we move away from abstract, technical language and toward discussions that connect people to common ground and common values, true understanding can take root.
Our guides are geared toward helping those who are conflicted or undecided better understand the issues, and toward helping them recognize the importance of and need for their support. View our featured messaging guides below or use the button to explore additional guides by issue.